To celebrate British Egg Week (5th – 11th October), the Lakes Free Range Egg Company (the Lakes) joined the Slimming World Penrith group for a day, giving away free range eggs and working with Slimming World Consultant Andrea Brough to inspire members with egg recipes.
Having heard the Slimming World success stories from staff and producers who are members, the Lakes Free Range Egg Company decided to support Slimming World members during British Egg Week. Keen to encourage greater egg consumption, the Lakes team approached Andrea Brough to see how they could tie in to celebrate #BritishEggWeek. Andrea looked up some of the most popular egg recipes on the Slimming World website and took them to discuss in her groups; the Lakes Free Range Egg Company also came along to the meetings, providing free eggs for everyone and keen to hear which recipes members liked making most.
The Lakes Transport Manager Ian Collingwood arrived at the Monday morning group with cases of eggs, giving members a choice between their two key brands ‘the Lakes Organic’ and ‘Laid With Love’.
Ian has lost almost three and a half stone since joining Slimming World and knows members are keen advocates of eggs, he said “members know eggs keep you fuller for longer and are very nutritious so we’re not trying to convert people as they already understand the health benefits. What we wanted to do was inspire people to try new recipes and use eggs in different ways.
“We got great feedback at the meetings and have added their favourite recipe (Quick Quiche) to our Laid With Love website. It’s easy to cook and creates a very cost effective meal– and it’s a great source of protein.”
The popularity and success of the Slimming World ‘Healthy Eating Plan’ is evident in the number of people attending and the weight losses recorded each week. Slimmingworld Consultant Andrea Brough said “This Monday we had 170 members with a combined weight loss of 200 lbs. Eggs are a staple part of our eating plan and are classed as ‘free’ so are often eaten just as a snack. They are an essential ingredient and help make quick and easy fast food suppers too. It was lovely to see Ian at our morning group – he is usually a Wednesday night member with my colleague Caroline Rogerson.”
“We were delighted to work with the Lakes – it’s easy to promote eggs when they are such a staple part of our daily diet, we’re also very grateful for their generous supply of eggs – and it’s good to know they were all free range.”
A recent OnePoll survey highlights that 80% of UK shoppers regularly buy free range eggs, with two thirds choosing free range because they believe it is better for the hens. The Quick Quiche is easy to make and can be found at www.laidwithlove.co.uk/quick-quiche-from-slimmingworld