Staff and shoppers at Booths supermarket are tickled pink by a £3000 cheque donation to Cancer Research UK, all thanks to a healthy household staple packed in pink boxes. The Laid With LoveTM brand of free range eggs makes a donation to cancer research for every dozen eggs sold. The product was first launched in Booths stores and has gained a loyal customer following in the North West, helping accrue charitable donations. This latest cheque to Cancer Research UK was presented at the Booths Garstang store.
The Laid With LoveTM brand was developed by The Lakes Free Range Egg Company (The Lakes) who work closely with local producers in Cumbria and North Lancashire. Renowned for allowing their flocks to wander freely in tree covered ranges, they wanted to create a brand with something extra; a super healthy egg with an extra yellow yolk and one that will make a difference to consumers.
David Brass, Chief Executive Officer at the Lakes Free Range Egg Company explains how the brand was developed “Marigold has been used in medicine for centuries so we feed our hens on a naturally enriched diet that includes Lutein (a Marigold extract), which research suggests has real health benefits, it also makes the egg yolks extra golden yellow. We wanted to offer more than the promise of a ‘henriched’ yellow yolk and striking packaging, so we’ve committed to raising as much money as possible to support cancer research. It’s something that touches most people at some point, so we felt consumers would relate to the cause.”
Committed to using local producers, Booths first introduced Laid With LoveTM when they opened their Penrith store, just 3 miles from ‘The Lakes’ packing centre; it has now been rolled out across all Booths stores and a healthy balance of donations continues to be collected.
Booths Buyer Keith Parkinson said “Laid With LoveTM is a great locally sourced product with the added benefit of supporting a great cause in a very simple yet effective way. Customers are brand loyal; they enjoy eating the eggs and welcome the fact that Laid With Love eggs in their shopping basket means a contribution to cancer research.”
Commenting on this latest cheque Natasha Patel, CRUK Local Fundraising Manager said “It’s alarming to think that one in two people are being diagnosed with cancer at some point, which means research will make an even greater impact on people’s lives. We rely entirely on the generosity of supporters for funding so are delighted to benefit from the relationship between Booths and the Lakes Free Range Egg Company, it’s good to see that a healthy product like Laid with Love TM eggs has been able to provide yet another valuable contribution to help fund our research.”
Booths Buyer Keith Parkinson and Garstang Store Manager Aimee Strong met Jane Wilkinson from the Lakes Free Range Egg Company to hand over the latest cheque payment of £3,000 to CRUK. You can find out more about the Laid With Love brand at www.laidwithlove.co.uk