Tesco and Laid With Love boost funds for CRUK

laid With Love and Tesco present cheque to CRUK

We’re tickled pink! Healthy egg sales are helping in the fight against cancer, thanks to money donated from our ‘pink’ laid With Love®  brand of eggs.  Tesco shoppers putting Laid With Love® eggs into their trollies are helping raise a healthy sum for cancer research – the latest donation of £4,000 has been handed over to Cancer Research UK.

Laid with Love® free-range eggs from The Lakes Free Range Egg Company at Stainton, were originally launched in Cumbrian Tesco stores and have since been rolled out to a growing number of Tesco stores across the North West. The brand pledges to donate 2p per dozen to cancer research and the late st cheque for £4,000 was presented to Cancer Research UK at the Tesco Carlisle store.

Tesco Carlisle Store Manager Phil Pearson has always been a keen advocate of this egg brand, supporting it from the earliest launch days; Phil said “Laid With Love is a fantastic product; the eggs are produced locally, have a great taste and puts raising money for cancer research firmly on our shelves. Our staff is very much behind supporting cancer research too and we always see the Laid With Love team at the Cancer Research UK Race for Life.”

The Laid With Love® brand was created by The Lakes Free Range Egg Company at Stainton near Penrith; they work with local producers in and around Cumbria. The hens are fed on an enriched diet that includes Lutein (a Marigold extract), which is a natural anti-oxidant; research indicates positive health benefits of Lutein – fighting everything from cancer prevention to eyesight problems and aging.


David Brass Chief Executive at the Lakes Free Range Egg Company said “We wanted to develop a brand that delivers on lots of levels, from ensuring the best ethical and environmental provenance to creating a really healthy, tasty egg, and going even further by supporting cancer research. Eggs have become a ‘superfood’, part of our everyday healthy diet – that means over 34 million eggs are now eaten each day. It’s very encouraging for Laid With Love because people are more likely to switch to a brand that donates to charity.”

The balance of donations to Cancer Research UK collected from the Tesco sales has grown again – this latest cheque takes the Tesco/Laid With Love® donation balance to £7,500.

Natasha Patel, Local Fundraising Manager for Cancer Research UK said “We would like to say a huge thank you to Laid With Love for their generous donation of £4,000, which will contribute towards our vital research that is helping to beat cancer sooner.”

Cheque from Laid With Love sales in Tesco

Picture: Cancer Research UK Cumbrian representatives (Liz Tinkler, Helen Stobart and Edwina  Sorkin) receive the £4,000 donation from Tesco Rosehill Store team  Phil Pearson (Manager) and Kelly Crombie, with Helen Brass – Company Secretary of The Lakes Free Range Egg Co who produce the Laid With Love® eggs.

In the pink – donation to Cancer Research UK (CRUK) from eggs sold in Booths

Cheque presented from Laid With Love and Booths to CRUKA cheque for £2,400 was handed over to Cancer Research UK  (CRUK) this week, thanks to support from the Lakes Free Range Egg Company (The Lakes) and Booths Supermarkets.

The Lakes developed a brand called Laid With LoveTM packed in bright pink boxes with a promise of  a 2p donation to cancer research charities for every per dozen eggs sold. The brand was launched at the opening of the Booths store in Penrith. Since then, Laid With Love eggs have been rolled out across the Booths estate and continue to accumulate donations to support cancer research. Over £10,000 has been raised through Booths stores.

Laid With Love was developed by The Lakes Free Range Egg Company (The Lakes) who wanted to establish a brand that delivers on numerous levels, from ensuring the best ethical and environmental provenance, to creating a super healthy egg with an extra yellow yolk and making a difference by supporting a cause close to consumers’ hearts.  Laid With Love producers live on small family farms enriched with tree cover. Their hens are fed on a naturally enriched diet that includes lutein – (a marigold extract that offers real health benefits), and it’s the lutein that gives the yolks a wonderful golden colour. Booths and CRUK with LWL eggs

David Brass, Chief Executive Officer at The Lakes said “Laid With Love is a very ethical brand and has developed a loyal following. Consumers appreciate locally sourced products, they love the golden yellow yolks, and the fact we support research into cancer – something that touches most people at some point in their lives. Eggs continue to grow in popularity as part of a healthy diet – over 34 million eggs* are now eaten each day. That’s very encouraging for Laid With Love because research suggests consumers are more likely to switch to a brand that makes a charitable donation.”

Booths Home Baking Buyer Emily Burr said “Laid With LoveTM is a great locally sourced product with the added benefit of supporting cancer research. Customers are brand loyal; they enjoy eating the eggs and welcome the fact that Laid With Love eggs in their shopping basket means a contribution to a cancer charity.”

Natasha Patel, Cancer Research UK (CRUK) Local Fundraising Manager said “Survival rates have doubled over the last 40 years and the work of Cancer Research UK has been at the heart of that progress. The donation from Laid with Love TM eggs will contribute to our research, which is helping to beat cancer sooner.”

Meeting at the Kendal Booths store, Jane Wilkinson from the Lakes Free Range Egg Company, Booths Buyer Emily Burr and Kendal Store Manager Mark Langstaff handed over the latest cheque payment of £2,400 to Jim Plenderleith, Chair of Kendal’s Cancer Research UK committee. It was at this presentation that Jane Wilkinson also confirmed the total raised to date in Booths was £10,000.

£10000 raised for CRUK for sale of eggs in Booths

New livery promotes Laid With Love free range eggs

Laid With Love new lorry livery

There are striking new lorries on the roads of Cumbria this week. The Lakes Free Range Egg Company (The Lakes) has commissioned new liveries for their fleet, to build awareness and impact for their two brands ‘The Lakes’ and ‘Laid With Love’.

Demand for free range eggs from The Lakes has continued to grow, stretching capacity of their fleet. Expanding their distribution capabilities, four new lorries have arrived – but not until the dramatic creative designs were added by AST Signs.

The Laid With Love livery was first launched in 2012, but has also been updated to make more of their mascot – a ten foot high hen named Henrietta.  As well as featuring on the trailer, the Laid With Love branding has been extended to the cab, making it more eye catching and unmissable.

Capitalising on the opportunity for mobile branding, The Lakes lorries are covered with a stunning scene depicting the Lake District fells as ‘egg mountains’.  It is the first time The Lakes brand has appeared on a lorry and has already created a stir. The senior team at The Lakes Free Range Egg Company kept the new look a secret from staff and drivers, only revealing it as the lorries arrived at the packing station.

Helen and Ian wiht the two new branded lorriesIan Collingwood, Transport Manager at ‘The Lakes’ took delivery of the four new DAF lorries, two of which are 26 tonne lorries featuring ‘The Lakes’ brand – they will provide 25% more capacity than previous.  Ian said “Our vehicles stay with the driver and we vary their routes on a monthly basis, that way they get to meet more of our producers and visit more of our customers too. The Lakes lorries are very dramatic and created an instant buzz amongst the drivers, we’re all pleased to see both brands on the roads – it’s mobile signage, every day of the week.”

David Brass, CEO at ‘The Lakes’ said “We get some very good feedback from the farmers who produce our eggs, and they like to hear what we’re doing to promote our brands. When our new lorries turn up to collect their eggs, they’ll see first-hand something new and unmissable.

“As we work more closely with our customers, our lorries are travelling further afield. It’s excellent marketing for our brands, but we’re also hoping that ‘The Lakes’ lorries will help promote our area to visitors too. ”Lake District promoted on Lakes Free Range Egg Company lorries

Laid With Love Free Range Eggs sponsor girls football

laid with love sponsors football teamAs their squad continues to grow, the Penrith AFC Angels under 8 girls football team have cracked a deal with the Lakes Free Range Egg Company (The Lakes) to sponsor the clubs new football kit. Their pink ‘Laid With Love’ brand now appears on the girls shirts.

Penrith AFC Angels have seen numbers swelling during the last season – a trend that is happening across the UK. According to the Football Association, women’s football is now the fourth largest participation sport in the UK, with women’s football replacing netball as the most popular female sport.

Keen to encourage local children to get active and enjoy sport, ‘The Lakes’ were happy to sponsor the Under 8 Angels team using their ‘Laid With Love’ brand. Company Secretary Helen Brass said “We’re not surprised that more girls want to play football; the success of the English Lionesses coming third at the World Cup last year has been a real catalyst. penrith angels squad horrah

“We were more than happy to keep up the encouragement – especially when a number of the squad are either from Stainton or attend school here. The new strip features Henrietta who is our Laid With Love mascot and the girls look fantastic running down the pitch during training and tournaments.
“As well as providing kit for the team, we’re also keen to give them support with information on healthy eating. We’ve given them all a pack of Laid With Love eggs and a couple of recipe booklets produced by the British Egg Industry Council. #eggcentric is packed with ideas to include eggs as part of a main meal, and the ‘Eggs For Action’ booklet originally produced for the London 2012 Olympic Games, is packed with lots of healthy recipes and practical advice for exercise. We hope Mums will help them get cooking at the weekend.”

The Penrith AFC Angels squad has expanded to almost thirty girls. At training nights the club welcomes children aged from four upwards and they can often field two teams of under eights. The girls are all growing up so the club is already ‘developing talent’ for their under 9 squad too.

Kelly Pearson, Coach for Penrith AFC Angels said “It’s a real boost for the team to have the Lakes Free Range Egg Company as our under 8 team sponsor, especially when they’re being so pro-active in their healthy eating focus. The girls love their Laid With Love shirts and getting to know Henrietta. And it’s nice to be associated with a local brand that aims to make a difference.”

The Laid With Love brand places great emphasis on sustainability and animal welfare. Hens are fed on a lutein rich diet, creating naturally yellower yolks and the company also makes a contribution to cancer research for every box of Laid With Love eggs sold.