Laid With Love supports Macmillan’s ‘The World’s Biggest Coffee Morning’

Laid with Love – helping British bakers contribute to the World’s Biggest Coffee Morning for Macmillan Cancer Support.

 The Laid with Love brand of eggs from The Lakes Free Range Egg Company (The Lakes) is helping British bakers create cakes for The World’s Biggest Coffee Morning. The annual UK wide event organised by Macmillan Cancer Support takes place on Friday 29th September.

The start of the new series of ‘The Great British Bake Off’ creates an autumn surge in baking which ties in nicely to the ‘World’s Biggest Coffee Morning’ event organised to raise funds for Macmillan.

Helen Brass co-owner of The Lakes said, “We believe Laid With Love is the only UK egg brand that supports cancer research so we thought it would be very fitting to donate packs of eggs to people baking for Macmillan Cancer Support’s ‘World’s Biggest Coffee Morning’. This year we have donated the free-range eggs to numerous groups, some out of county, but mainly in Cumbria.

“Working with Sue McDonald, Macmillan’s Fundraising Manager for Cumbria, we have sent eggs to Inglewood Junior School in Carlisle, Macmillan’s Information Centre at the Cumberland Infirmary and Barclays Bank in Penrith.  Our girls attend Austin Friars School in Carlisle and their event always attracts a lot of parents, teachers and pupils so we sent Jane and Emily to school with a case of eggs too.”

Sue McDonald called in to ‘The Lakes’ at Stainton to collect the eggs on her way to meet the Macmillan volunteers and coffee morning hosts. Sue said, “We are very grateful to The Lakes for their generous donation. The Laid With Love eggs have super-yellow yolks and are ideal for baking. I’m really looking forward to eating some of the freshly made cakes on Friday.

“This is the 27th year of ‘World’s Biggest Coffee Morning’. It is our flagship event and this year we are hoping to take the total raised since it began, to over £200 million. This goal is well within sight as we have the perfect ingredients for a successful bake. The public love of #GBBO, volunteers love of baking and the best of British free range eggs donated by Laid With Love.”

British baking at its best – why not cook up a recipe for an event near you? Try the lemony cup cakes on our recipe page.Lemony cupcakes

Anyone looking to attend one of the coffee mornings can find one on the Macmillan coffee morning website.


Laid With Love Eggs are ONLY produced in the UK

medium and large laid with love eggsThe Lakes Free Range Egg Company produces our eggs on BRITISH family farms, so we want to reassure customers and consumers that ALL our eggs are produced in the UK, to the British Lion Quality standard and are perfectly safe to eat. Our producers do not and never have used Fipronil.

The current egg scare does not affect UK eggs so if you only buy Lion approved UK eggs you will be perfectly safe.

Most retailers in the UK buy their liquid egg for baking, quiches etc. from Europe because it is cheap. If you (our consumer) are worried,  then please lobby your retailer to buy British liquid egg.British Lion Code egg


Egg astronauts land safely at school

school at workOur producers love going back to school to help with eggucation! This summer they ensured the primary schoool pupils managed to land their egg astronauts at UCC Science Day. A record number of egg astronauts landed safely at Ullswater Community College (UCC) in Penrith this month – thanks to the careful preparation of parachutes and space capsules by primary school pupils frP1440906om across Eden. The activity was part of the UCC Science Day Taster sessions which help primary school pupils get to know more about secondary school.  Key ingredients for the experiments include eggs and parachutes which were provided by The Lakes Free Range Egg Company (The Lakes) and the Penrith Sainsbury’s store.

Around 370 Year 5 pupils from primary schools around Eden took part in the Science Taster days which give the youngsters chance to discover more about science and the school labs. Whilst the school hopes to encourage future applications for secondary school places, one of the key aims is to ignite a passion for science and exploring new ideas.

Science sessions included identifying ‘DNA’ in strawberries and creating a prototype shuttle that lands a scientist back to earth. The experiments use eggs to replicate an astronaut who is travelling home using a shuttle.  Teams built their shuttles and used the parachutes in a test landing from the school balcony.

Head of Key Stage 3 Science and UCC Science Teacher Alex Ford, who organises the event, said “The egg astronaut topic is always a firm favourite with staff and pupils.  This is the third time we have worked with The Lakes Free Range Egg Company and Sainsbury’s. They are very enthusiastic, coming along, getting involved with the project and making their own space capsule.  We really appreciate their support and are grateful to The Lakes for providing us with a regular supply of free range eggs. Each year we assess the merits of the experiments and egg astronaut feedback is always fantastic so we’ve no plans to change it.”supporting space capsule

Helen Brass from The Lakes Free Range Egg Company said “We love to see young people inspired to learn new things and have chance to talk to them about eggs. This year we took part in the Science Taster on the same day as pupils from North Lakes Primary School, they were very passionate about their experiment and came up with some creative team names relating to eggs including The Yolkers and Team Chicken.

“Opportunities to spend time with local primary and secondary schools are important to ensure youngsters understand where their food comes from and this is the second time we’ve collaborated with Sainsbury’s on activity with North Lakes School.

“Last month a survey by the British Nutritional Foundation revealed some alarming answers from children aged 14 – 16 where 6% thought dairy cows produced eggs.  Fortunately, living in a rural area, most children we speak to do know chickens lay eggs!”

Joining Helen Brass to take part at the Science Taster Day were Sarah Swan and Sue Sharman from Sainsbury’s. Together the trio formed ‘Team Lakesbury’s’ building an astronaut capsule which successfully landed intact. Sarah and Sue said “It was great to see the children really connect with the experiment. They had a wide choice of materials to work with, aiming to use as little as little as possible but still being able to successfully land their capsule without breaking their astronaut. Most eggs landed without a crack. This Taster Day is excellent as it gives children chance to build confidence about secondary school, learn about eggs and a key recycling message too.” Lakesbury's team

In an action packed week-long event, a total of 27 primary schools took part in the Science Taster Days.


Fantastic to win a national environmental award

 

receiving the CIEEM award

The Chartered Institute of Ecology and Environmental Management (CIEEM) has just held their national awards ceremony at Drapers Hall in London, playing host to leading ecologists, environmental specialists and a select group of shortlisted finalists which included The Lakes Free Range Egg Company (The Lakes).

Speaker at the ceremony was Baroness Young, Chair of The Woodland Trust who discussed implications of Brexit on UK wildlife law. She also highlighted the benefits that trees bring to the environment before presenting the CIEEM Corporate Achievement Award to The Lakes Free Range Egg Company.

The Lakes won the award in recognition of the wide reaching benefits their innovative tree planting schemes have brought to the natural environment, influencing their industry to plant more trees for the improved welfare for over 19.5 million hens, and for their continued development and research into maturing schemes with the Woodland Trust.

The Lakes case study featured in the award programme. It  highlighted that over 150,000 trees have been planted over 600 acres of hen ranges, encouraging free range hens to roam further as well as enticing indigenous and often endangered wildlife to return to farms – these include species like Pipistrelle Bats, Barn Owls and Red Squirrels. One of the key features of the case study is The Lakes long term commitment to planting and research.

The Lakes is three years into a Woodland Trust five year extended ecological survey, aiming to identify the best way forward for future range planting strategies.  This extended project is being organised by Paul Arkle, Farm Environmental Advisor with Cumbria Farm Environment Partnership (CFEP) who nominated The Lakes for the award.  Paul has been working and supporting The Lakes on tree planting and range enrichment for the last twenty years, formerly with FWAG and now with CFEP.

Paul Arkle said “David and Helen have been very committed to range enrichment from day one and that dedication has reaped dividends, but not just for enriching the landscape and improved animal welfare. With two decades of experience, there’s a vital legacy of schemes at different stages, this is helping us gain a greater understanding of how schemes mature over time and how the flora and fauna develop.

“This Woodland Trust survey is only possible because of the long term working relationship our advisors have with The Lakes and their producers and results so far are very promising.  Independent audits highlight 28 different bird species per farm (up to 38 in summer); six of these are species on the Red List (Tree Sparrow, Song Thrush, Lesser Redpoll, Yellow Hammer, Linnet and Starling).  Half the farms now see Barn Owls and other endangered native species like Red Squirrels.  Determining the biodiversity value of planting and developing ranges highlights the sustainability benefits, and others are already following in our planting footsteps.”

David and Helen Brass were keen to recognise that winning this award is the result of a strong collaboration and said “Paul Arkle is an integral part of our team – a twenty year collaboration, sharing the same values, supporting our producers and working with our customers and organisations like the Woodland Trust.P1450109

“Tree planting schemes on the free range hen ranges have presented some unique challenges, not least because of the strong foraging instinct and general curiosity of the hens! As well as better animal welfare there are other, very real and practical benefits for any free range egg producer. Trees planted around the hen sheds intercept ammonia emissions and particulates – helping to protect sensitive sites like nearby semi-natural woodland. They also help reduce nutrient runoff from the hen ranges and help to protect the water quality of streams and rivers.

“A farm without trees would be a poorer place. If I have to give any advice to producers it would be plant more trees, the benefits far outweigh taking part of your land and it makes you feel good to see them grow.”


Horses jump hen fences at trials

SOPHIE JOHNSON AND ERNEST

Our producers at The Lakes Free Range Egg Co were delighted to continue our sponsorship of the Cumbria Horse Trial Events and were particularly pleased to welcome Sophie Johnson and her lovely horse Ernst to the area for the Novice Regional Final at Warwick Hall on 17th June.

SOPHIE JOHNSONSophie is a close friend of our Sales Director, Bex and travelled with her mum all the way from Nottinghamshire to take part. Sophie took on the ride of Ernst at the end of 2016. At the time he had a reputation for hating ditches, water and anything scary! Through hard work and a different approach Sophie and Ernst are building a bond and earlier this season Sophie took him to Chatsworth where they finished 8th.

The event here at Warwick Hall represented a big step up for Ernst with an Intermediate dressage test, 1.25m show jumping and a very bold XC track to contend with. We are pleased to say he dug deep and jumped his heart out for Sophie with a brilliant double clear to finish 12th in very strong company. Well done Sophie and Ernst and we look forward to welcoming you back here in Cumbria again.


Our egg producers are raising money for Ronald McDonald House Manchester

Team Lakes for Gladiator challengeWe’re proud of what our producers are doing for charity this week!

A team of twenty staff and family from The Lakes Free Range Egg Company are flocking to take part in the Gelt Gladiator Challenge – the first ‘mud challenge’ of the year in Cumbria. The Lakes team is raising money for the Ronald McDonald House Charities (RMHC) which provides free accommodation to families with children receiving treatment in hospital. Ronald McDonald House in Manchester is the closest to The Lakes, so they will be sending all donations to Manchester.

Teams from The Lakes regularly take part in CRUK Race For Life events, but this is the first time staff from right across the factory have joined together for an endurance challenge. The Gelt Gladiator event is in its third year, with 4,500 people and 400 teams having taken part in the past.

The Lakes team is taking part in the Sunday 3K fun event designed for all the family. It includes fifteen obstacles with names that include local landmarks like Hadrian’s Wall, Scafell Pike and Giant Haystacks, as well as more tortuous names like Sink or Swing, Great Balls, Shocker, Ice Plunge and Mud Bomb.

Helen Brass, joint owner of The Lakes Free Range Egg Company said “We’ve supported the Ronald McDonald House Charities for over a decade.  They have fourteen ‘houses’ across the country that enable families with children in hospital to stay together in a “home from home”. In May 2012 Ronald McDonald House Manchester opened its doors, supporting families with children receiving treatment in the Royal Manchester Children’s Hospital and St Mary’s Neonatal Unit.

“There are 61 en-suite rooms and equipped with things any family would need including lounges, self-catering kitchens, play areas and laundry facilities.  Ronald McDonald House Manchester is the nearest to our business and in 2016, the house helped 768 families stay close to their children in hospital. We decided at Christmas that Manchester is where we wanted to focus our fundraising.”

Little did the team know that just a month before the event, Manchester would be devastated by the Ariana Grande concert bomb leading to many young people needing hospital treatment. Helen Brass and girls

Helen Brass commented “many of our staff have children who are the same age as those affected by the bomb, so raising money for Manchester House is even more poignant.  McDonald’s have kindly supplied us with our t-shirts which are currently white, but by the finish line, the team they will be a sea of brown. The event is a great opportunity for us all to get together and make a difference too – bring on the mud.”

The event takes place on Sunday 11th June; anyone wishing to make a donation to The Lakes Team should contact Helen Brass on 01768 890 460.


CBBC programme filmed at our producer farm

ready to gather hens

Our producers at The Lakes Free Range Egg Company, are always looking for ways to engage with the younger generation, encouraging them to think about where their food comes from, the benefits of free range eggs and the improved welfare of the hens that lay them.

The approach from programme makers for the BBC Children’s channel CBBC was a perfect opportunity to show how free range egg production works and how it makes a difference.

The Lakes featured in the fifth and final part of a series called Show Me What You’re Made Of. The programme films five children who work alongside people in the UK who make things they rely on in everyday life. This episode visited The Lakes Free Range Egg Company so children could see how free range eggs are produced and packed for the retailer shelves.

 Link to the program Show Me What You’re Made Of  

The Lakes owners Helen and David Brass worked alongside presenter Stacey Dooley to assess the performance of the children in a series of tasks. The programme began with a first test – which demonstrated to Helen that they could calmly and safely catch a hen.gathering hens for night

The children learned that The Lakes have over 135,000 hens in 18 flocks that can wander outdoors and into the shelter of trees, so an obvious second test was to take the children outdoors. The task was to gather in one flock of hens for the evening, returning them to their night time house. The task normally takes two people ½ hour, but it took the 5 children over an hour to complete. They said it was harder than they imagined, but they did get organised in the end.

Tompacking crates

 

 

 

 

 

On day two the children gathered and packed eggs

The next test was to gather eggs that had been freshly laid. The machines were slowed down to help and they managed to gather 2,300 of their target 5,000 eggs.

The final task was to pack egg boxes coming off the factory lines. Again this was quite a challenge but the children did really well, packing the six crates with great speed and efficiency.

Back in the Boardroom, Stacey asked Helen which of the children she would be prepared to employ if they were 18. Helen was pleased to say all would be offered work – even Lucas, who would need extra supervision! Lucas beamed at the news.

The award for star employee went to Maddie – it was the first time she has received promotion during the series and Helen chose her because “she had come furthest on the journey.”

All the children found their visit of great interest and Tom commented “I’m going to open an egg with more passion next time!”

Parents were interviewed about how their children had changed and Lucas’ parents said they felt he had become more responsible and caring, other parents had similar comments.

David and Helen Brass who own The Lakes Free Range Egg Company said “We were pleased to be able to highlight free range egg production to such a young audience. CBBC’s core audience is primary school children aged 6 to 12-years-old and the beauty of a TV program like this is that if you miss it, you can watch it again on Catch Up or on the CBBC You Tube page.  Around a quarter of their viewers watch programs on line at a later date – that’s huge.

 

“We spend time in our local primary schools, but Show Me What You’re Made Of enabled us to hit a much wider audience. Our schools are rural, so most have an understanding where food comes from, but Show Me What You’re Made Of will be watched by thousands of children from towns and cities, many of whom don’t really know the field to fork story.

“We really enjoyed the experience and learned a lot from the questions the youngsters asked. The fact that they went home and appreciated how much effort goes into getting their breakfast eggs on the table is also very rewarding.”

bosses say yes  Maddie delighted

Henergising the girls – powering the Tuk Tuk challenge

P1440600Our Laid With Love brand of free range eggs supports cancer research – we donate 2p per dozen eggs sold. But we always like to do more. That’s why we use our brand to support other cancer charities and fund raisers – like the Beijing Biddies Tuk Tuk Challenge.

We caught up with the Beijing Biddies when they visited Tesco in Carlisle to accept our £4000 donation for Cancer Research UK (see story below). Their store manager Phil Pearson was kind enogh to help the Biddies with thier shopping for their tuk tuk challenge too.

                               Beijing Biddies set off from Carlisle       fuel for the journey           down the road

Four intrepid women are tourning the UK to raise money for Cancer Reseach UK and Macmillan Cancer Support. They’re travelling 1100 miles in 16 days in two Tuk Tuks (motorised three-wheeled rickshaws). Now if you’ve ever seen one, you’ll know they’re not very fast and there’s not much protection against the elements. We’re powering these fab four by making sure they have eggs for breakfast every day.

We’ve been following their progress as they ‘nipped’ up to Edinburgh, before heading south,  stopping off to visit cancer centres and hospitals on a route that will take them around Scotland, England and into Wales.  We’re proud to support them in their quest to raise £100,000 – and at around £80,000 so far, they’re well on their way. If you’d like to support their journey with a donation, visit the Beijing Biddies website.


Tesco and Laid With Love boost funds for CRUK

laid With Love and Tesco present cheque to CRUK

We’re tickled pink! Healthy egg sales are helping in the fight against cancer, thanks to money donated from our ‘pink’ laid With Love®  brand of eggs.  Tesco shoppers putting Laid With Love® eggs into their trollies are helping raise a healthy sum for cancer research – the latest donation of £4,000 has been handed over to Cancer Research UK.

Laid with Love® free-range eggs from The Lakes Free Range Egg Company at Stainton, were originally launched in Cumbrian Tesco stores and have since been rolled out to a growing number of Tesco stores across the North West. The brand pledges to donate 2p per dozen to cancer research and the late st cheque for £4,000 was presented to Cancer Research UK at the Tesco Carlisle store.

Tesco Carlisle Store Manager Phil Pearson has always been a keen advocate of this egg brand, supporting it from the earliest launch days; Phil said “Laid With Love is a fantastic product; the eggs are produced locally, have a great taste and puts raising money for cancer research firmly on our shelves. Our staff is very much behind supporting cancer research too and we always see the Laid With Love team at the Cancer Research UK Race for Life.”

The Laid With Love® brand was created by The Lakes Free Range Egg Company at Stainton near Penrith; they work with local producers in and around Cumbria. The hens are fed on an enriched diet that includes Lutein (a Marigold extract), which is a natural anti-oxidant; research indicates positive health benefits of Lutein – fighting everything from cancer prevention to eyesight problems and aging.

 

David Brass Chief Executive at the Lakes Free Range Egg Company said “We wanted to develop a brand that delivers on lots of levels, from ensuring the best ethical and environmental provenance to creating a really healthy, tasty egg, and going even further by supporting cancer research. Eggs have become a ‘superfood’, part of our everyday healthy diet – that means over 34 million eggs are now eaten each day. It’s very encouraging for Laid With Love because people are more likely to switch to a brand that donates to charity.”

The balance of donations to Cancer Research UK collected from the Tesco sales has grown again – this latest cheque takes the Tesco/Laid With Love® donation balance to £7,500.

Natasha Patel, Local Fundraising Manager for Cancer Research UK said “We would like to say a huge thank you to Laid With Love for their generous donation of £4,000, which will contribute towards our vital research that is helping to beat cancer sooner.”

Cheque from Laid With Love sales in Tesco

Picture: Cancer Research UK Cumbrian representatives (Liz Tinkler, Helen Stobart and Edwina  Sorkin) receive the £4,000 donation from Tesco Rosehill Store team  Phil Pearson (Manager) and Kelly Crombie, with Helen Brass – Company Secretary of The Lakes Free Range Egg Co who produce the Laid With Love® eggs.


Environmental Leadership: producer is shortlisted for National Award during Responsible Business Week

Brass family with free range hensThe Lakes Free Range Egg Company (The Lakes) who produce and distribute our eggs from Penrith in Cumbria is celebrating after being shortlisted for the UK’s longest running and most prestigious awards programme, championing responsible business in the UK and abroad. The Lakes is a keen advocate of The Business in the Community (BITC) Responsible Business Awards, and has won national recognition in the past for their strong sustainable supply chain.

Now in their 20th year, the BITC Awards champion the most inspiring businesses who are making a difference by taking action to build more inclusive workplaces, stronger communities and tackle our biggest environmental challenges.

Today’s announcement coincides with Responsible Business Week (24-28 April), an annual initiative aimed at increasing awareness of the positive contribution of businesses to society.

The Lakes Free Range Egg Company has been shortlisted for the Environmental Leadership Award in recognition that environmental best practice is core to their business and part of a holistic approach that they share with wider industry. Laid WIth Love and Lakes egg brands

Commenting David Brass, Chief Executive Officer at The Lakes Free Range Egg Company said: “As a family led business, to be shortlisted for Environmental Leadership alongside Blue Chip organisations like British Sugar, Siemens, The National Grid, Anglian Water Services and Wm Morrison’s is a huge achievement in itself.

“Our story began twenty years ago when, from day one, we planted trees to improve our hen ranges.  We’ve always believed that excellence in animal welfare and environmental best practice go hand in hand, it’s something our free range hens demonstrate every day.

“Since then we have worked in partnership with customers like McDonald’s to scientifically prove planting trees is beneficial to hen welfare and we’ve influenced others to follow the same best practice. As well as enhancing our environment, our sustainability model also includes investment in technologies and processes to cut our carbon footprint. We’re proud to lead by example on the three E’s (ethical, environmental and economic), promoting a holistic approach to sustainability that has helped cut our carbon footprint to zero. It’s also something we’re keen to promote to the public on the packaging of our two brands – ‘The Lakes’ and ‘Laid With Love’.”

Chief Executive of Business in the Community, Amanda Mackenzie, said: “We want all businesses to be a force for good in the community, and being shortlisted means that The Lakes Free Range Egg Company can inspire many more companies to be part of the responsible business movement, so that together we can work for a fairer society and a more sustainable future.”

The winners of all ten categories, including the Responsible Business of the Year will be announced at the Responsible Business Gala Dinner at the Royal Albert Hall on 4 July, in front of 1,200 business leaders. The headline sponsors of the 2017 Responsible Business Awards are Experian, Unilever, UPS, Aviva, Barclays, Fujistu, UBS, Unipart Group.

To find out more about Responsible Business Week 2017 visit www.bitc.org.uk/rbweek or search for the hashtag #RBweek.


Hatching a plan to let the public see chicks pop out at Easter

egg hatching wiht the Lakes Free range egg coChicks are hatching in front of visitors eyes this Easter, thanks to a local partnership. For the fourth consecutive year, our producer – The Lakes Free Range Egg Company (The Lakes) has been working with the team at the Rheged Centre to create a platform that enables visitors to see how chicks are hatched and learn how they will become hens laying free range eggs in the future.

On Saturday 8th April,   ‘The Lakes’ installed eggs in incubators in the play area at the Rheged Centre, aiming to have chicks hatching every day until the exhibition closes on Sunday 23rd April.  Carefully planned to hatch daily during the holidays the chicks have helped make the Rheged Centre a destination visit for Easter.

The Lakes has worked with Helen Campion, Events Manager at the Rheged Centre, to create a fun and stimulating link that demonstrates how the food chain works with eggs. Over the last few years they’ve refined the exhibit to make sure as many visitors as possible get see what’s happening.

Chris Oglesby or Lizzie Brass from The Lakes Free Range Egg Company call in to the Rheged Centre on a daily basis to check on the hatching chicks and to chat with visitors.  Lizzie and Chris said “as soon as we arrive visitors have lots of questions ranging from ‘did I hear the chick cheeping in the egg’ to ‘how old are they when they start laying eggs themselves?’  Children are fascinated, but parents are also keen to understand more about the food chain which is also very encouraging.”Fergus with chick    Harry with chick    Eliza with chick

Helen Campion, Events Manager at the Rheged Centre said “It’s lovely working with local companies like The Lakes Free Range Egg Company; we couldn’t run an event like this without such a strong partnership.  Chicks hatching is something most people don’t get to see – myself included and it’s quite mesmerising to watch.  We have thousands of people passing through the centre at Easter, the chick hatching is a really big draw, we see visitors coming time and time again to check on the chick progress. “

The Lakes Free Range Egg Company is based just down the road at Stainton, where they produce and pack around 1 million free range eggs every week. Keen to ensure they have the strongest, healthiest hens; The Lakes rear most of their own free range egg producing flocks, making them the ideal partner for the Rheged Centre.

The Lakes has won awards for animal welfare and environmental provenance and is always keen to promote their ethos to the public. David Brass, Chief Executive at The Lakes said “The Rheged Centre attracts hundreds of thousands of visitors each year and they’re just across the road, so it makes them an ideal partner to help explain the sustainable food chain.  The hatching unit is a great showcase opportunity for the public to find out what chick rearing and egg production is all about – perfect at Easter. And if it inspires more people to buy free range eggs, that’s a bonus.”

Last Easter the Rheged Centre had around twenty thousand visitors; numbers are likely to be just as high this year, with many more children expected to flock upstairs to see the chicks before the exhibit closes on 23rd April.


In the pink – donation to Cancer Research UK (CRUK) from eggs sold in Booths

Cheque presented from Laid With Love and Booths to CRUKA cheque for £2,400 was handed over to Cancer Research UK  (CRUK) this week, thanks to support from the Lakes Free Range Egg Company (The Lakes) and Booths Supermarkets.

The Lakes developed a brand called Laid With LoveTM packed in bright pink boxes with a promise of  a 2p donation to cancer research charities for every per dozen eggs sold. The brand was launched at the opening of the Booths store in Penrith. Since then, Laid With Love eggs have been rolled out across the Booths estate and continue to accumulate donations to support cancer research. Over £10,000 has been raised through Booths stores.

Laid With Love was developed by The Lakes Free Range Egg Company (The Lakes) who wanted to establish a brand that delivers on numerous levels, from ensuring the best ethical and environmental provenance, to creating a super healthy egg with an extra yellow yolk and making a difference by supporting a cause close to consumers’ hearts.  Laid With Love producers live on small family farms enriched with tree cover. Their hens are fed on a naturally enriched diet that includes lutein – (a marigold extract that offers real health benefits), and it’s the lutein that gives the yolks a wonderful golden colour. Booths and CRUK with LWL eggs

David Brass, Chief Executive Officer at The Lakes said “Laid With Love is a very ethical brand and has developed a loyal following. Consumers appreciate locally sourced products, they love the golden yellow yolks, and the fact we support research into cancer – something that touches most people at some point in their lives. Eggs continue to grow in popularity as part of a healthy diet – over 34 million eggs* are now eaten each day. That’s very encouraging for Laid With Love because research suggests consumers are more likely to switch to a brand that makes a charitable donation.”

Booths Home Baking Buyer Emily Burr said “Laid With LoveTM is a great locally sourced product with the added benefit of supporting cancer research. Customers are brand loyal; they enjoy eating the eggs and welcome the fact that Laid With Love eggs in their shopping basket means a contribution to a cancer charity.”

Natasha Patel, Cancer Research UK (CRUK) Local Fundraising Manager said “Survival rates have doubled over the last 40 years and the work of Cancer Research UK has been at the heart of that progress. The donation from Laid with Love TM eggs will contribute to our research, which is helping to beat cancer sooner.”

Meeting at the Kendal Booths store, Jane Wilkinson from the Lakes Free Range Egg Company, Booths Buyer Emily Burr and Kendal Store Manager Mark Langstaff handed over the latest cheque payment of £2,400 to Jim Plenderleith, Chair of Kendal’s Cancer Research UK committee. It was at this presentation that Jane Wilkinson also confirmed the total raised to date in Booths was £10,000.

£10000 raised for CRUK for sale of eggs in Booths

Pancake Day preparations with primary school pupils

learning where eggs come fromAll our eggs come from The Lakes Free Range Egg Company (The Lakes), so we went back to school with them this week, to help primary school pupils gain a better understanding of how the eggs they use for ‘Pancake Day’ are produced and packed. The children were also given recipe ideas to create some inventive fillings for their pancakes.

The Lakes team are regular visitors to Beaconside Church of England Primary School in Penrith, because they help bring learning to life.  One of the current overarching school topics this term, focuses on “You are what you eat” which Year 2 Teacher Miss Sarah Kendall,  felt was a perfect opportunity for an interactive session with Year 1 and Year 2 pupils – especially in the run up to Shrove Tuesday.

You are what you eat

Miss Kendall said “It’s very important that children understand where their food comes from – it’s part of the national curriculum.  The Lakes team brought with them a range of different eggs to look at and showed us some fantastic videos of the egg production process – right from hens ranging under trees, to the eggs being graded and packed in the factory. We were all mesmerised by the sheer volume of eggs produced and packed just down the road and were fascinated to hear how a hen ‘learns’ how to lay an egg.”

Mark Gaskin, Managing Director of The Lakes Free Range Egg Company explained that it takes time for a hen to perfect the art of laying an egg; he brought along a variety of oddly formed and mis-shaped eggs in varying sizes and also highlighted that it is at this stage that ‘double yolk eggs’ can be created.School class gets pancake recipe

Showing video’s allowed the pupils to escape the classroom and venture onto a hen range, where they could see hens foraging under trees. This bird’s eye view of life as a free range hen made a great impression – as did seeing robots packing eggs in the factory.

Helen Brass, co-owner of The Lakes Free Range Egg Company said “Visiting schools is a very important part of what we try to achieve in terms of educating the public about free range production and how we farm in a sustainable way.

Creating a pancake recipe leaflet
“For Pancake Day we created a recipe leaflet that uses leftovers for fillings – it’s just a simple and tasty way to encourage people to reduce food waste. Around 100 pupils went home with a new idea for making pancakes.”

At the end of the presentations ‘The Lakes’ team polled the pupils to find out which was their favourite way to eat eggs in the morning.  More than 60% said scrambled eggs were their favourites. There were a number of children who said they had not tried eggs for breakfast, so Miss Kendall is arranging a scrambled egg cookery morning next week and The Lakes team are supplying the eggs.

exploring eggs of different sizesLaid With Love egg shown to pupils

The Lakes Free Range Egg Company visits several primary schools each year and hosts factory visits for secondary schools and colleges.  To find out more about the company visit www.lakesfreerange.co.uk


Egg box recycling for tulip bulbs at school

Laid With Love egg boxes at schoolOur team went back to school this term, using their egg packaging to help demonstrate the principles of reusing and recycling. We paid a visit to Beaconside C of E Primary School to help the nursery pupils recycle egg boxes in an unusual way – filling them with tulip bulbs to plant in their garden.

It was a question from a customer on our website that sparked the idea of demonstrating the fact that their egg packaging is recyclable and kind to the environment. Keen to reveal a wider use for egg boxes, and to prove they really are environmentally friendly, the team contacted Beaconside C of E School to develop a tulip planting project.

The Lakes Free Range Egg Company supplies our eggs to Booths and Tescos, so a collection of used egg boxes were gathered for our visit to the nursery class, we went armed with the boxes and a supply of tulip bulbs.Helen Brass with children preparing tulip bulbs in egg boxes

Helen Brass, joint owner and Company Secretary of The Lakes Free Range Egg Company “We’ve visited Beaconside C of E School in the past to explain how eggs are produced, so it was nice to be able to go back and show the children new ways of reusing old egg boxes. We know our boxes are bio-degradable so the idea of planting them in the ground is a very simple way to demonstrate that too.”

The nursery pupils filled the boxes with bulbs and were eager to plant them in their school garden the following week. Nursery Teacher Miss Sarah Bowers said “It was a really interesting project for us and an exciting one for the children. It helped them develop sorting and counting skills and they learned about reusing and recycling too – it was fun discovering new ways to reuse packaging. The children are really looking forward to seeing the bulbs grow into tulips in the spring.”

Each pupil had a six pack egg box filled with tulip bulbs. Miss Bowers and her colleagues helped the children plant the bulbs on the next dry day, promising to send pictures to us in the spring, when the tulips are in full bloom.

Tulip bulbs in Laid With Love egg boxesLWL egg boxes

Free Range Egg Company sponsors equestrian events

Rachel Brass riding AbbeyCumbria Horse Trials celebrates its tenth anniversary this year and hosted a ball at The Halston Hotel in Carlisle on Saturday night. Our producer – The Lakes Free Range Egg Company has sponsored the events from the early days, adding jumps for the Laid With Love brand and in 2016, were delighted to introduce a new trophy that encourages younger riders.

The Cumbrian Horse Trials has built up from one event ten years ago, to a series of six British Eventing (BE) events this year – with several unaffiliated events to encourage the next generation. The idea of hosting an end of season event came from riders who competed together all year and wanted to finish the season with a flourish.

Sponsored by The Lakes Free Range Egg Co

The Lakes Free Range Egg Company (The Lakes) has sponsored the event from the very early days, encouraging their children to take part and help run the events. WHen they launcehd the Laid With Love brand they also included the rband on the jumps.

Helen and David Brass, joint owners of The Lakes Free Range Egg Company said “we took our girls along to the first event and saw enthusiastic riders and families really enjoying the outdoors. We decided straight away to sponsor future events and have continued to do so.  It’s important to support our rural communities, we like to encourage people who enjoy the countryside and keeping active – and our own girls love taking part too. lakes Free Range Egg Co present trophy

“The Mane Event Ball was a huge success and we were delighted to present a new trophy for the Junior Champion (scoring most points), to 12 year old Freya Gaitskell, it’s very important to encourage the younger riders who are the grass roots of the future. SHe said she really liked the new Laid WIth Love/Lakes Free Range Egg Co ju7mps – which is always good to hear!”

One of the great things about Cumbria Horse Trials is that they give unaffiliated riders chance to take part and try out an affiliated course. It’s a stepping stone which, in the past, has been a barrier for many riders. Being able to sample what it’s like to take part in an affiliated BE event, means novice riders can gain confidence in the range of jumps.  Three awards were dedicated to this category.

Cumbria Horse Trials Director Douglas Weymouth said “We have really enjoyed building up our events during the last ten years and now have around 1800 riders who compete on a regular basis at our BE events. We would not have been able to develop these without the help of our sponsors including The Lakes Free Range Egg Company who have supported us since we started. I remember their first jump had a wooden carved hen and a basket of eggs sat beside it. It often got its beak knocked off! Today they feature their egg brands on our show jumping and cross country fences – we’ve all moved forward a great deal in the last decade.”

A full list of award winners can be found  at Cumbria Horse Trials


Students get to grips with egg technology

Keswick School pupils Ross Irving, Ellie Parkinson, Heather Harrison, Adam Price and Ben BrydenWe love to see young people getting to grips with new technology and learning about how it makes packing our eggs so much easier. Last week a group of A Level students from Keswick School visited the Lakes Free Range Egg Company (The Lakes). These lucky students from Keswick School had a very real lesson in technology at work.  It’s the fourth time the school has visited with A Level students studying Systems and Controls but this year, they extended the opportunity to those studying Product Design too.  learning on the job

The Lakes Free Range Egg Company has always encouraged young people to look at agriculture and food production as a future career, so this visit also represented an opportunity to demonstrate that the food industry has a breadth of careers to explore.

Managing Director Mark Gaskin introduced the company and gave an overview of the volumes of egg collected and despatched across the country each day. Mark also explained how the short lead times mean the factory is operational six days a week and discussed the operational challenges of meeting seasonal demand from hens that lay a consistent number of eggs.

Egg consumption has increased, with the UK population consuming over 16 billion eggs in 2015.* Explaining the growth in sales to the students, Mark said “year on year egg sales continue to rise which is good news for the industry. Eggs now feature strongly at breakfast time and people recognise their value as a premium protein food. Our job is to predict far enough ahead to have enough hens laying eggs at the right time. Eggs are popular all year round, but the spike in logistics comes in December – that’s when planning, systems and logistics really make a difference.”

Keen to see the factory in operation, the students and teachers donned their protective clothing and were taken for a tour by Mark and Factory Manager Maria Harris.  Students learned that each pallet delivered in from farms contains 8,640 eggs – and they only take only 5 minutes to grade by machine.

Spending time with students with a technical understanding was a treat for factory Engineer Anton PaHeather gets to see inside the machinerks who ran through the mechanical processes, lifting the lid on how the systems and controls worked.

Student Ellie Parkinson said “what impressed me most was the technology that detected a crack in an egg and monitored it the whole way through the process.” All the students agreed the scale of the operation was far greater than they expected.

Physics and Design Technology teacher Ms Orla O’Donnell said “an egg has the smartest packaging of all; it’s sterile, breathable, strong, protective and doesn’t need washing. The technology used at the Lakes Free Range Egg Company is also very leading edge and innovative. It’s not just the technology and robots in the factory; it goes through their whole process, from recycling rainwater to creating their own energy and becoming the first egg packing factory in the UK to become carbon neutral.

I’ve been visiting for four years and every time there’s a new initiative or innovation. Our students found it very enlightening and who knows, we may find one of them working in the food industry in the future.”

Anyone interested in finding out more about the innovative technologies used at the Lakes Free Range Egg Company can find out more by visiting their website www.lakesfreerange.co.uk

Anton parks demonstrating the rollers

Laid WIth Love team has Pretty Muddy Race for Life

Pretty Muddy celebrations with the Lakes teamThis year’s Race for Life in Carlisle was a double yolk affair, with a Pretty Muddy 5K event on Saturday, followed by the regular 5k event on the Sunday. Introducing the extra event attracted new participants including a larger team from the Lakes Free Range Egg Company (The Lakes) based in Penrith. Six entrants from ‘The Lakes’ took part in the Pretty Muddy event, with a further three taking part in the 5k ‘Race for Life’ on the Sunday. Sponsorship is still being collected but already the sum raised is in excess of £500.muddy race winners

David and Helen Brass who own and run the Lakes Free Range Egg Company have supported the Carlisle Race For Life since 2011 when launching their ‘Laid With Love’ free range egg brand that supports cancer research. Helen and her daughters have taken part in the CRUK Race for Life every year, always aiming to beat previous times or running as a two legged race. They have encouraged staff to join them – with colleagues Helen Kent and Jane Edmond taking part for the first time last year, and they’re hooked.
The addition of a Pretty Muddy Race this year attracted the attention of two new ‘Lakes’ team members, with Philippa Dawson Coates and QA Manager Linda Birrell joining the Brass youngsters. They all really enjoyed getting pretty muddy during the race.

Helen Brass, Helen Kent and Jane Edmond took part in the Sunday event at a fast paced walk that beat their previous time.Helen Kent Jane Edmond and Helen Brass at sundays race for life

Watching the events unfold Helen Brass said “Pretty Muddy was just that – wet and dirty but every competitor had a smile on their face – a great way to keep the event fresh and introduce new people to ‘Race for Life’. It’s great to think we have a team taking part both days and it was nice to keep in touch with the Tesco Carlisle team who also had competitors in each event.

Jane and Rachel BrassOur Laid With Love brand donates 2p per dozen to cancer research, but its events like this that really brings us together and reminds us what we want to achieve. We’re hoping the final total raised exceeds previous donations – muddy fingers crossed.

To find out more about Laid With Love brand,  call the Lakes Free Range Egg Company on 01768 890 460.

 


Eggs spark imagination for Science Day experiment at school

Helen Brass Alison Morton and Mr Davidson at UCCUllswater Community College (UCC) in Penrith has been exciting primary school pupils from across Eden in a series of science taster days. Helping get the right ingredients for the experiments were the Lakes Free Range Egg Company (who produces our eggs)and the Penrith Sainsbury’s store.Alison morton from Sainsbury's with Helen Brass Lakes Free Range Egg Company watching progress of the suttle builds

Over 440 Year 5 pupils from 26 primary schools around Eden visited UCC, having the opportunity to discover more about science, the school and their labs.  The hope is to encourage future applications for secondary school places and ignite a passion for science. The students took part in two experiments based around a ‘space explorer’ theme, which this year has more poignancy with the recent galactic adventures of Major Tim Peake

Science Taster Week was also a ‘back to school’ moment for Alison Morton from Sainsbury’s and Helen Brass Co-owner and Company Secretary at the Lakes Free Range Egg Company. Both businesses collaborated to provide the ingredients and support for the science days, and we were pleased to see Helen wearing her Laid With Love polo shirt.
Science sessions included identifying ‘DNA’ in strawberries and creating a prototype shuttle that would land scientists on the planet. The experiments use eggs to replicate an astronaut who is travelling back to earth using a shuttle.  Teams built a shuttle and parachute using as little material as possible, but still needing to provide a soft and safe landing for the astronaut when launched towards earth from the school balcony!

As well as supplying the ingredients, Helen Brass and Alison Morton took part, naming their team the ‘Lakesbury’s Free Rangers’ and joined pupils from Stainton C of E School at the launch pad. Helen Brass said “It was lovely to see so many youngsters getting inspired. It was nice to work alongside pupils from our village – they helped us plant trees last autumn.safely landed astronauts

“The children really connected with this science experiment, mainly because Mr Davidson, Head of Chemistry, was so enthusiastic, but also because the coverage of Major Tim Peake returning from outer space has had many school children enthralled. He travelled at 17,000 mph but we know our egg astronauts fell to earth a lot slower.”

Alison Morton from Sainsbury’s said “The session was well thought out; pupils had various choices of lightweight materials, the aim was to be efficient and economical with material, wasting as little as possible – a good lesson for recycling and sustainability. Sainsbury’s core values include respect for our environment so we constantly look at packaging and minimising waste in our quest to be the greenest retailer. In school today, the proof of the ‘minimal packaging’ success was in the astronaut launches; the teams did well – over 50% of the egg astronauts survived the landing.”

Continuing with the sustainability theme, The Lakes and Sainsbury’s provided everyone with a recipe leaflet highlighting on how to cook an easy frittata – making the most of leftovers and eggs.

Head of Key Stage 3 Science and UCC Science Teacher Alex Ford, who organises the event, said “This is the second time we have worked with The Lakes Free Range Egg Company and Sainsbury’s, we appreciate their support and are grateful to the Lakes for providing us with a free supply of eggs. We still have their sustainability model displayed on the wall in the science lab from last time and it is often brought into discussions.21 P1400553

Chatting to Helen it’s evident that there are numerous links and opportunities. They’re a great company to help demonstrate how economics, science, and sustainability all work together in business, even in areas like IT where we could explore how advanced technology makes the egg collection and packing process more efficient. A field trip may be in order.”

In total there were 26 primary schools, 444 primary pupils, the primary staff and three external adults taking part in Science Taster Days in an action packed six day event.


Laid With Love Free Range Eggs sponsor girls football

laid with love sponsors football teamAs their squad continues to grow, the Penrith AFC Angels under 8 girls football team have cracked a deal with the Lakes Free Range Egg Company (The Lakes) to sponsor the clubs new football kit. Their pink ‘Laid With Love’ brand now appears on the girls shirts.

Penrith AFC Angels have seen numbers swelling during the last season – a trend that is happening across the UK. According to the Football Association, women’s football is now the fourth largest participation sport in the UK, with women’s football replacing netball as the most popular female sport.

Keen to encourage local children to get active and enjoy sport, ‘The Lakes’ were happy to sponsor the Under 8 Angels team using their ‘Laid With Love’ brand. Company Secretary Helen Brass said “We’re not surprised that more girls want to play football; the success of the English Lionesses coming third at the World Cup last year has been a real catalyst. penrith angels squad horrah

“We were more than happy to keep up the encouragement – especially when a number of the squad are either from Stainton or attend school here. The new strip features Henrietta who is our Laid With Love mascot and the girls look fantastic running down the pitch during training and tournaments.
“As well as providing kit for the team, we’re also keen to give them support with information on healthy eating. We’ve given them all a pack of Laid With Love eggs and a couple of recipe booklets produced by the British Egg Industry Council. #eggcentric is packed with ideas to include eggs as part of a main meal, and the ‘Eggs For Action’ booklet originally produced for the London 2012 Olympic Games, is packed with lots of healthy recipes and practical advice for exercise. We hope Mums will help them get cooking at the weekend.”

The Penrith AFC Angels squad has expanded to almost thirty girls. At training nights the club welcomes children aged from four upwards and they can often field two teams of under eights. The girls are all growing up so the club is already ‘developing talent’ for their under 9 squad too.

Kelly Pearson, Coach for Penrith AFC Angels said “It’s a real boost for the team to have the Lakes Free Range Egg Company as our under 8 team sponsor, especially when they’re being so pro-active in their healthy eating focus. The girls love their Laid With Love shirts and getting to know Henrietta. And it’s nice to be associated with a local brand that aims to make a difference.”

The Laid With Love brand places great emphasis on sustainability and animal welfare. Hens are fed on a lutein rich diet, creating naturally yellower yolks and the company also makes a contribution to cancer research for every box of Laid With Love eggs sold.


Newton Rigg college students get eggucational trip to factory

students get eggucation at factory visitWe love to see young people learning about eggs so were pleased to see the Newton Rigg College students visit the egg packing station that prodcues and packs all our eggs – it’s the Lakes Free Range Egg Company (The Lakes) just on the edge of the Lake District. They learned how eggs are collected, graded and packed on a commercial scale, very much in contrast to the hens they look after at the college.Students inspect egg grading

Sue Robson, Newton Rigg’s Programme Manager brought along students from the City and Guilds ‘Skills for Working Life – Entry Level 2’ Diploma course. The visit to ‘The Lakes’ aimed to show the similarities and contrasts between domestic and commercial production.

The students were welcomed by Mark Gaskin, Managing Director at the Lakes Free Range Egg Company, who then spent the morning showing the visitors around the factory. Mark explained how they work with a number of small family farms from Cumbria, Lancashire and Scotland, to produce free range eggs for customers across the UK. In total they nearly  a million hens producing barn, free range and organic eggs, in great contrast to the 50 poultry currently at the college.

The tour began at the point the eggs are delivered in to the factory and continued right through the grading and packing process, giving students a real insight into how eggs make it onto retail shelves. They were fascinated to hear that the number printed on the egg is a code that can trace the egg back to the farm on which it was laid, but it was the grading machine and the way the system moved eggs around the factory that intrigued them most, stimulating questions all the way round.Reading recipes #eggcentric

Sue Robson, Programme Manager said “Our students were engrossed by the whole operation, asking questions on everything from the life of their hens and the size of eggs, right through to their recycled packaging. It’s the second time I’ve brought students here and I’ve learned more again on this visit. Talking to our students back at the college, it was the robots and how the system guides eggs to the right size boxes that made a huge impression on some, but for others, it was the grading process that was remembered most. We always know how well a visit is going by the level of interaction, and there were certainly plenty of questions for Mark to answer!”

Once the visit around the factory was completed, the students sat and discussed how eggs are promoted. The college designs their own egg packaging, so they were keen to hear what the egg industry is doing to promote eggs. Jane Wilkinson the Sales and Marketing Director at ‘The Lakes’ explained how the British Egg Industry has launched a campaign called #eggcentric which aims to encourage more people to use eggs as an ingredient as part of a main meal. The students were all given a copy of the #eggcentric recipe book so they could try recipes at home.

Commenting on their visit Mark Gaskin said “It was a real pleasure to show these students around the factory. They were very interested, eager to learn and quick to pick up on the fact that the eggs are all graded into many  different sets of packaging. It’s important to teach where our food comes from and how to make a meal from it, so we’re always pleased to welcome students. They left with a copy of the new #eggcentric recipe book so we hope they’ll try new dishes with their family, although according to one student, the best way to eat an egg is always scrambled. I can’t disagree.”

 


Laid With Love – Families flock to see Easter Chicks hatch

Families flock to Rheged to see chicks hatching

The Lakes Free Range Egg Company (The Lakes) produces our Laid With Love eggs. They have also provided what has proved to be a star attraction at the Rheged Centre near Penrith this Easter.  ‘The Lakes’ installed incubators for soon to hatch eggs and a heated chick run for the new arrivals. Carefully planned to hatch one a day during the Easter holidays the chicks have helped make The Rheged Centre a destination visit for the holidays.

Easter chicks hatch

The Lakes Free Range Egg Company has been working with Rebecca Skelton, Events Manager at The Rheged Centre during the Easter holidays to enhance the visitor experience. Their vision was to create a fun and entertaining way to create more interest in the food chain – especially focusing on eggs.  For the past few years the team has refined what they do, in order for visitors to see more and learn more about chick and egg production.

P1390288
Natalie Wardle aged 6 from Wigton with Chris Oglesby from the Lakes Free Range Egg Co

Rebecca Skelton, Events Manager at The Rheged Centre said “It’s lovely working with local companies like the Lakes Free Range Egg team at Stainton. We have been in partnership for 3 years now and we love seeing the chicks hatch each day.  It’s always so popular; children come in their crowds to see the incubators and eggs and come back time and time again to see them hatch as chicks, they’ve always got lots of questions and its great fun to watch.  We work hard to try and ensure there is at least one new chick hatched each day during the holiday period.”

With egg packing station just down the road, the Lakes team are able to call in to Rheged on a daily basis to check the chicks and hatching progress.  Something they are well qualified to do. 95% of their free range egg producing flocks start life as day old chicks reared by sister company Performance Pullets, ensuring their hens start life as healthy as possible.

The Lakes Free Rang Egg Company has won awards for animal welfare and environmental provenance and are always keen to promote their ethos to the public. Roger Gill, Head of Agriculture at the Lakes Free Range Egg Company said “We like to support Cumbrian businesses and this is on our doorstep. As a key visitor attraction in Cumbria, the hatching unit is a great showcase opportunity for the public to find out what chick rearing and egg production is all about – perfect at Easter. And if it inspires more people to buy free range eggs, that’s a bonus.”

During the two week Easter holidays, it is anticipated there will be around twenty thousand visitors at the Rheged Centre, most of whom will flock upstairs to see the chicks.

Rheged is running a competition to name a chick – it runs until April 8th when the winner of a £10 voucher will be announced.

To find out more about the Lakes Free Range Egg Company visit www.lakesfreerange.co.uk


The Lakes joins Slimming World for a healthy start to British Egg Week

To celebrate British Egg Week (5th – 11th October), the Lakes Free Range Egg Company (the Lakes) joined the Slimming World Penrith group for a day, giving away free range eggs and working with Slimming World Consultant Andrea Brough to inspire members with egg recipes.

Slimmingworld-Monday-morning-group-in-Penrith-with-consultant-Andrea-Brough-and-LWL-eggs

Having heard the Slimming World success stories from staff and producers who are members, the Lakes Free Range Egg Company decided to support Slimming World members during British Egg Week. Keen to encourage greater egg consumption, the Lakes team approached Andrea Brough to see how they could tie in to celebrate #BritishEggWeek. Andrea looked up some of the most popular egg recipes on the Slimming World website and took them to discuss in her groups; the Lakes Free Range Egg Company also came along to the meetings, providing free eggs for everyone and keen to hear which recipes members liked making most.

The Lakes Transport Manager Ian Collingwood arrived at the Monday morning group with cases of eggs, giving members a choice between their two key brands ‘the Lakes Organic’ and ‘Laid With Love’.

Ian has lost almost three and a half stone since joining Slimming World and knows members are keen advocates of eggs, he said “members know eggs keep you fuller for longer and are very nutritious so we’re not trying to convert people as they already understand the health benefits. What we wanted to do was inspire people to try new recipes and use eggs in different ways.

“We got great feedback at the meetings and have added their favourite recipe (Quick Quiche) to our Laid With Love website. It’s easy to cook and creates a very cost effective meal– and it’s a great source of protein.”

The popularity and success of the Slimming World ‘Healthy Eating Plan’ is evident in the number of people attending and the weight losses recorded each week. Slimmingworld Consultant Andrea Brough said “This Monday we had 170 members with a combined weight loss of 200 lbs. Eggs are a staple part of our eating plan and are classed as ‘free’ so are often eaten just as a snack. They are an essential ingredient and help make quick and easy fast food suppers too. It was lovely to see Ian at our morning group – he is usually a Wednesday night member with my colleague Caroline Rogerson.”

“We were delighted to work with the Lakes – it’s easy to promote eggs when they are such a staple part of our daily diet, we’re also very grateful for their generous supply of eggs – and it’s good to know they were all free range.”

A recent OnePoll survey highlights that 80% of UK shoppers regularly buy free range eggs, with two thirds choosing free range because they believe it is better for the hens. The Quick Quiche is easy to make and can be found at www.laidwithlove.co.uk/quick-quiche-from-slimmingworld


Raising Agents – £800 for CRUK Race for Life

There’s a sponsorship bonus for Cancer Research UK, thanks to two members of staff at the Lakes Free Range Egg Company (The Lakes). Helen Kent and Jane Edmond took part in this summer’s Race for Life at Carlisle, collecting sponsorship from friends and family. Recognising their achievement, ‘The Lakes’ matched what they raised in sponsorship which meant a final team tally of £800 raised for the Cancer Research UK Race for Life.

11696452_1019924861351424_1281015081753895671_o
11698944_1019930264684217_7091112334104754021_o

David and Helen Brass, owners of the Lakes Free Range Egg Company have been committed to the Carlisle Race For Life event since launching their Laid With Love brand five years ago, with Helen and her daughters taking part every year. This year they were joined by Helen Kent and Jane Edmond who both work in the offices at The Lakes.

The team of ‘pink ladies’ took part in the Carlisle 5K Race For Life, with Helen Brass beating her previous personal best and the young Brasses running the distance quicker than ever. Jane Edmond and Helen Kent enjoyed the fast paced walk and were impressed at the level of fun and encouragement from everyone taking part.
Commenting on the day Helen Brass said “It’s always a fantastic atmosphere, and quite emotional when you read the backs of the shirts people wear. This year there was a Reflection Board for people to leave messages and thoughts – it was very powerful and motivating and acts as a poignant reminder as to why we all take part. It was great to have Helen and Jane with us, it created a real team spirit and they did really well with their sponsorship.

“Our Laid With Love brand donates 2p per dozen to cancer research, but its events like this that really bring us all together. Matching what Helen and Jane raised seemed a good way to say thanks for their support at work and for getting involved in what we do, it also means more donations for Cancer Research UK.”

 


Tickled pink as Booths and Laid with Love eggs raise healthy sum for Cancer Research UK

Staff and shoppers at Booths supermarket are tickled pink by a £3000 cheque donation to Cancer Research UK, all thanks to a healthy household staple packed in pink boxes. The Laid With LoveTM brand of free range eggs makes a donation to cancer research for every dozen eggs sold. The product was first launched in Booths stores and has gained a loyal customer following in the North West, helping accrue charitable donations. This latest cheque to Cancer Research UK was presented at the Booths Garstang store.

The Laid With LoveTM brand was developed by The Lakes Free Range Egg Company (The Lakes) who work closely with local producers in Cumbria and North Lancashire. Renowned for allowing their flocks to wander freely in tree covered ranges, they wanted to create a brand with something extra; a super healthy egg with an extra yellow yolk and one that will make a difference to consumers.

David Brass, Chief Executive Officer at the Lakes Free Range Egg Company explains how the brand was developed “Marigold has been used in medicine for centuries so we feed our hens on a naturally enriched diet that includes Lutein (a Marigold extract), which research suggests has real health benefits, it also makes the egg yolks extra golden yellow. We wanted to offer more than the promise of a ‘henriched’ yellow yolk and striking packaging, so we’ve committed to raising as much money as possible to support cancer research. It’s something that touches most people at some point, so we felt consumers would relate to the cause.”

Presentation of cheque to Cancer Research UK

Committed to using local producers, Booths first introduced Laid With LoveTM when they opened their Penrith store, just 3 miles from ‘The Lakes’ packing centre; it has now been rolled out across all Booths stores and a healthy balance of donations continues to be collected.

Booths Buyer Keith Parkinson said “Laid With LoveTM is a great locally sourced product with the added benefit of supporting a great cause in a very simple yet effective way. Customers are brand loyal; they enjoy eating the eggs and welcome the fact that Laid With Love eggs in their shopping basket means a contribution to cancer research.”

Commenting on this latest cheque Natasha Patel, CRUK Local Fundraising Manager said “It’s alarming to think that one in two people are being diagnosed with cancer at some point, which means research will make an even greater impact on people’s lives. We rely entirely on the generosity of supporters for funding so are delighted to benefit from the relationship between Booths and the Lakes Free Range Egg Company, it’s good to see that a healthy product like Laid with Love TM eggs has been able to provide yet another valuable contribution to help fund our research.”

Lakes Free Range Egg Co team at Race For Life

Booths Buyer Keith Parkinson and Garstang Store Manager Aimee Strong met Jane Wilkinson from the Lakes Free Range Egg Company to hand over the latest cheque payment of £3,000 to CRUK. You can find out more about the Laid With Love brand at www.laidwithlove.co.uk